If you want your business to compete in the thriving and competitive market of Dubai, social media is an essential driver of your success. While many business owners understand how important social media is, many do not have a clear picture of why it holds so much importance. The best way to understand how social media marketing helps businesses is to understand the main reasons why you need it. In this blog, we are going to dive right into it!
It’s where your customers are.
Your customers are on their phones, looking at social media all the time, particularly after work. They’re not watching TV anymore. Today, the new TV is Facebook, Instagram, YouTube, and Snapchat, to name a few. This is where your customers are, and therefore, it’s important because that’s where you need to be.
Social proof is part of the buying process.
When somebody is analyzing who they’re going to do business with, they’re typically going to look at your website, maybe do some research about you, and they’re going to see what your online reputation looks like. Nowadays, they’re also checking for social proof. Do you have new followers? The assumption is if you don’t have any followers, you probably don’t have any customers. Do you want to have that kind of assumption about your business? Probably not, which is why you need to invest in social media marketing and start building a following for your brand.
It’s the new referral system.
People still want referrals when they’re thinking about who they’re going to do business with. In the old days, they would ask their friends, ‘Hey, what do you think? Where should I go for this? Who should I buy it from?’ This is still occurring today, but it is not a one-to-one relationship anymore. It’s on social media. People are asking for referrals and looking for referrals on social media all the time. So if you’ve seen a drop-off in your referral business, what you’ve really seen is a drop-off in your social media marketing presence in comparison to your competitors. That’s a good reason why you need to step it up.
It creates brand awareness.
Brand awareness is crucial to your success because somebody may not be able to or ready to buy today, but they may be in a week, a month, six months, or a year from now. When that time comes, you want them to think of you first. By staying in front of these people on social media, you’re building brand awareness. It’s renting space in their minds, whether they like it or not. So when they finally do need to buy your product or service, they think of you first and not your competitor.
You have to invest in it.
If you don’t, your competitors will, and you’ll get passed up. You have to evolve; marketing is always going to be needed. It’s like we need food and water to survive; a business needs marketing to survive. But the vehicle of which, the way that you market, is going to constantly change and evolve. That’s what’s occurred with social media; this is where your customers are now. So whether you like it or not, that’s where it’s going; that’s where you need to be.
In conclusion,
The landscape of business has evolved, and so has the means to reach your audience effectively. Social media marketing isn’t just a trend; it’s a fundamental aspect of modern business success. As we’ve explored, it’s where your customers are, it builds social proof, acts as a modern referral system, creates vital brand awareness, and demands your investment. By embracing social media marketing, you’re not just participating; you’re positioning your business for growth and longevity in a competitive market like Dubai.
At SetHub, we understand the importance of social media marketing for your business. Our team of experts can help you navigate and leverage these platforms effectively to maximize your reach and engagement. Leave your contact details with us, and you’ll hear back from us within 1 business hour. Let us partner with you to elevate your social media presence and drive your business forward.
