Instagram branding – and why it’s important


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When you’re looking to create a presence online, Instagram is going to be the top of your list. But just being on the platform isn’t enough, it’s all about successfully branding your Instagram feed so that when people see it they feel they know your brand.

While a strong Instagram presence means you’re building your brand it also means you’re generating traffic.

So let’s look at how to build your Instagram presence.

Benefits of Instagram branding

There are a number of key benefits. Let’s look at three key ones:

Building trust with your audience: A well-designed Instagram presence that genuinely feels like it’s in your brand’s voice means that you’ll build trust with followers. When your Instagram matches how you present yourself on your website (and your other social media outlets), it creates a coherent online presence that makes customers feel at home.

In short, they feel they know what they’re getting when they interact with your company online, and that builds a sense of trust. It also means they can identify you (and your content) that much faster.

Driving traffic to your website: It’s true that you can only have one link in your Instagram bio, but you can change that link whenever you like. So if you put up a post that you feel is likely to get strong engagement, you can add a simple ‘click link in bio’ to the end of the post. Then there’s no confusion on the part of the user, they simply go to your bio and they’re directed to the particular part of your website or landing page that you have designated.

Boosting your brand: Using a consistent look (from colours to graphics to fonts) that is on your Instagram, website and other social media helps audience recognition. They start to get a feel for your brand before they even see your logo. At best, they know it’s you just from a quick glance.

How to brand your Instagram

There are a number of ways you can brand your Instagram – all of which will give your feed a coherent feel and look.

Let’s look at some approaches:

The basics: Let’s start with your cover photo and/or logo, your username, and what you write in your bio. Take care over all these elements as they set the tone for the rest of your feed. Ensure they adhere to any colour palettes you have decided on.

Creating  content strategy: Before you even start posting, think about how you can create content that has a similar feel. This might be what the pictures or images contain, or the colours used, the effects you apply, or how you edit the images. The point is: having a solid approach before you even start posting means you can quickly see whether a piece of content is suitable for your feed or whether it will confuse or turn away your audience.

Regular posting: It’s all about consistency – while you don’t want to overwhelm your followers with too much content (after a while it will start to feel like noise), you do want to make sure you are consistent.

You might start with twice a week and build from there, but only posting when your content aligns with the points we have already mentioned. There are a number of tools you can use to organise and automate your posting as well as determine the best times to post. You can also use the increasingly popular Instagram Stories to drive traffic to your posts.

Check your branding: With each post, ask yourself whether it’s in a consistent voice. Does the image, and the caption, feel like your brand? Is it serious? Is there a sense of fun? What type of language do you use? Knowing the answers to these questions will help you create a solid brand personality for your Instagram which your audience will recognise and respond to.

Setting up your UAE company

If you’re ready to set up your company (and promote it brilliantly through Instagram) it’s advisable to work with a company formation expert such as Set Hub that can manage the entire application process on your behalf.

Initially, you are usually only required to provide a few details and some basic documentation, including:

  • Completed application form.
  • Passport copy of the proposed owner or owners.
  • Two colour passport size photos.


If you’re armed with the right knowledge, setting up a business in Dubai doesn’t have to be overly complex. That being said, it does require a level of prior knowledge of the process. What’s more, it is important to note that the application process is only straightforward if your license application is complete at the time of submission and free from errors.

To help you to ensure that this is the case, it’s a good idea to work with a company formation specialist such as Set Hubwhen establishing a new company in the UAE.

We are a team of company registration professionals who are passionate about bringing the dreams of aspiring entrepreneurs and SMEs to life.

As well as handling your license application, Set Hub can also assist with the opening of corporate bank accounts and advise on the most appropriate financial institution to suit your specific needs.

We also offer visa and immigration services and can handle all government formalities, permissions, work permits and visas applications that are required to trade in the UAE.

In short, our experts can establish your company on your behalf, make your license and visa applications, and take care of all the necessary admin – leaving you free to get on with running your business.