How to sell on noon.com and amazon.ae [2022 Guide]


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Selling on Noon.com and Amazon.ae has many great benefits. But it’s important to understand ahead of time the various requirements in order to set up shop and begin trading on these websites.

While they offer fast account setup, there is also a certain amount of background work that needs to be completed by you, before you even get to set up an account on their specific platforms. In short, that means setting up a company.

Thankfully, the UAE is home to an incredibly welcoming corporate environment with an incorporation process and business regulation designed to help startups and SMEs succeed. This is a huge advantages for anyone who then wishes to sell online through an established website like Noon or Amazon.

So the first step will be to ensure that your company is set up correctly in the UAE. When handled by a company formation specialist, starting a business and obtaining a visa in the UAE can be completed in a few simple steps. It is vital, though, to work with an expert on this. Mistakes at this early stage can mean costly delays or problems obtaining the necessary license.

Once you have your trading license in hand, you’re free to set up accounts on Noon or Amazon and open your store to the region.

Benefits of becoming a seller on noon.com and amazon.ae

There are a number of benefits to selling on both these platforms. These are just a few:

  • You instantly maximise your visibility
  • Your store is on one of the most visited websites in the region
  • You get access to millions of users
  • You benefit from immediate trust
  • You gain an instant online footprint
  • You don’t necessarily need your own infrastructure
  • You don’t need to hire a huge workforce
  • You can take advantage of promotions
  • You can learn from the platforms teaching centres


The great advantage of becoming a seller on these websites is that so much of the ground work is already done for you. This is what attracts so many stores to both Noon and Amazon.

Documents required to become a seller on noon.com and amazon.ae

Let’s look at the documents you will need to get set up. It’s important to have all this background work done before you try to set up an account on either of these websites.

Before we get to anything specific, the key requirement of course is that your company is registered in the UAE and has a valid trading license. There are a number of key steps in obtaining a license, and working with a company setup specialist can guide you through this process, ensuring minimal hassle or delay.

Now, let’s break down exactly what is needed for each platform.

Documents required for Noon.com:

Once you have completed the company setup process, you can start setting up you Noon account. You would need to provide the following documents:

  • Trading license or commercial registration
  • VAT certificate
  • Passport or residence ID (both sides)
  • Residence visa for non-nationals
  • A proof of purchase/invoice, a distribution authorization letter, or a manufacturer permit/certificate is required to sell health and beauty products
  • Sellers whose companies aren’t VAT registered should fill-in a VAT non-enrolment form


You also need to supply the necessary bank information for transfer of payments. You will receive payments weekly. Ensure to include the usual IBAN and Swift codes, as well as the store currency.

Documents required for amazon.ae:

As mentioned above, the first step is to set up your company in the UAE. Once that is completed, Amazon will require the following:

  • Your business name, address, and contact information
  • A valid bank account and a valid billing address
  • A phone number where you can be reached during this registration process
  • Trade license if you are owner, and a power of attorney only if you are a legal representative
  • National ID (eg, Emirates ID)


You will also need to research your fulfilment strategy – whether that will be done by Amazon or through any of the other methods that they offer.

Learning more about noon.com and amazon.ae

For both websites, there is a huge amount of available information, tutorials and other assistance to help you work through the many options during your account setup. It’s worth watching some videos – whether made by the stores themselves or from independent parties – to see what the experience is like before you dive in.

Having this knowledge before you set up your account will enable you to start thinking about some of the options that will be presented, and figuring out the right route for your specific store. In the end, it needs to work for you, your company, and the specific products that you are selling.

How long will it take to open my store on noon.com and amazon.ae

It’s quite hard to give a specific time, but if your trading license is all in place, and you have all the correct documents, then you should be able to start trading somewhere between two days and one week after you have set up your account on Noon or Amazon.

Working with company formation specialists

We are a team of company registration professionals who are passionate about bringing the dreams of aspiring entrepreneurs and SMEs to life.

As well as handling your license application, Set Hub can also assist with the opening of corporate bank accounts and advise on the most appropriate financial institution to suit your specific needs.

We also offer visa and immigration services and can handle all government formalities, permissions, work permits and visas applications that are required to trade in the UAE.

In short, our experts can establish your company on your behalf, make your license and visa applications, and take care of all the necessary admin – leaving you free to get on with running your business.