Expo 2020 Experiences – Technology, Entertainment, and Arts and Culture


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The impact of Expo 2020 on Dubai’s infrastructure, economy, and tourism industry has been well covered – but what of the goings on at the event itself?

This October’s Expo, the largest of its kind to be held in the MENA region, is set to feature exhibits and displays by participants from over 190 countries, as well as more than 60 daily shows and a host of panel discussions, keynote speeches, and networking events.

But while the event will be a feast for the eyes and ears, it’s much more than a spectacle. Expo 2020 will host a range of fully immersive experiences, inviting attendees to get hands-on and take part in the action.

So, whether you’re looking to find your artistic side, channel your creativity, taste a world of flavours, or get up close to the innovative tech of tomorrow – you’ll find what you’re looking for at Dubai’s Expo 2020.

In this article, I’ll explore the three experiential areas set to feature at the event: Arts and Culture, Entertainment, and Innovation and Technology.

Arts and Culture Experiences at Expo2020
From the Al Wasl Opera to the beats of the Caribbean, Expo 2020 is set to be home to diverse range of installations, artistic creations, workshops and performances. Experiences set to feature include:

Creative calligraphy: Take a walk through the beautifully decorative Arabic calligraphy benches and take the time to ponder this age-old tradition. Be sure to take a close look to discover what each bench is inviting you to do.

The wonder of water: Bask in the beauty of the Sabeel fountains – exclusively designed for Expo 2020 by artists and designers from the region. The fountains have been recreated in the traditional style to provide refreshment to thirsty travellers.

Entertainment Experiences at Expo2020

At its heart, Expo 2020 is a celebration – of the very best of human endeavour, creativity, innovation, and scientific discovery. And the event’s entertainment experiences give you the opportunity to party like never before. You can take part in everything from opera to pop-up theatres, flash mobs, and parades.

Dance and sing along at the Al Wasl Plaza, with performances written, choreographed, and directed by UAE school students. Here, you can also walk the magnificent gardens and immerse yourself in their awe-inspiring lightshow.

Over at the German Pavilion, you can gaze in wonder at the fully automated band of robots as they breathe new life into the works of Beethoven.

Innovation and Technology Experiences at Expo2020

A world of technological advancement awaits you at Expo 2020. Get hands-on and experience truly life-changing innovations first hand, a must for all casual or committed techies.

In the UK Pavilion, you can add your voice to a continuously changing, AI-curated message, joining the likes of Stephen Hawking. Over in the Emirates Pavilion, you can get up close and personal with the future of commercial aviation.

The entertainment continues in the sphere of healthcare. Check out the latest innovations helping to overcome global health challenges, such as humanitarian drones delivering medical supplies.

Get set to make the most of Expo 2020 – start your UAE business with Set Hub today

With 25 million visitors in the emirate across the duration of Expo 2020, there has never been a better time to promote your business idea to a worldwide audience. And when you start your business with Set Hub, you can be up and running in time to participate in this incredible event.

Our expert team will guide you through the following four process steps.

Step 1:
First, we will help you decide on your company name. Be aware that you must abide by a strict set of naming conventions. We can run you through the requirements before registering your company name on your behalf.

Step 2:
The next step is to confirm your business activities. Here, you’ll need to outline all services that you intend to offer. You can only carry out activities that are listed on your license.

Step 3:
You can now apply for your trade license. There are a couple of ways of doing this, depending on your requirements. You can opt to open in a free zone or in the UAE mainland.

Establishing a business in a free zone is often the most cost-effective approach. This way, you can benefit from the UAE’s 0% tax rate, as well as zero currency restrictions, profit and capital repatriation, and 100% customs tax exemption.

Whichever option you choose, you will need to supply the following documentation:

  • A completed application form
  • Articles of incorporation (if necessary)
  • Passport copies for all shareholders
  • Brief descriptions of intended business activities.


Step 4:
If you wish to live and work in the UAE, you’ll need a residency visa – and Set Hub can assist with this process too. We can also help you apply for visas for your company employees, dependants, and domestic staff such as housekeepers or drivers.

Don’t delay – start your business before Expo 2020

If you’re armed with the right knowledge, starting a business in Dubai, UAE, doesn’t have to be overly complicated.

That being said, it does require a level of prior knowledge of the process. What’s more, it is important to note that the application process is only straightforward if your license application is complete at the time of submission and free from errors.

To help you ensure that this is the case, it’s a good idea to work with a company formation specialist such as Set Hub when establishing a new company in the UAE.

We are a team of company registration professionals who are passionate about bringing the dreams of aspiring entrepreneurs and SMEs to life.

As well as handling your license application, Set Hub can also assist with the opening of corporate bank accounts and advise on the most appropriate financial institution to suit your specific needs.

We also offer visa and immigration services and can handle all government formalities, permissions, work permits, and visa applications required to trade in the UAE.

In short, our experts can establish your company on your behalf, make your license and visa applications, and take care of all the necessary admin – leaving you free to get on with running your business.