There are many things that attract entrepreneurs and tourists to Dubai. This includes a striking skyline, luxury lifestyle, and a booming business environment. With its glorious weather and pristine beaches, it also attracts water sports enthusiasts from across the globe. As the tourism sector in Dubai continues to grow, so too does the demand for recreational activities. A growing number of entrepreneurs are finding ways to transform this demand into profitable business ventures. Many opportunities exist, such as guided tours, scuba diving, and something that has steadily increased in popularity in recent years – jet ski rentals.
Starting your own business is exciting, but it needs a lot of planning and hard work. Here is a step-by-step guide on how to start a jet ski rental business in Dubai. We have created an easy-to-follow guide that will help you start a jet ski rental business in Dubai.
Why Dubai is ideal for launching a jet ski rental business
Dubai is a good choice if you want to start your own jet ski rental business. Here are just a few reasons why you should make it your location of choice.
A tourist hotspot
Over the past few years, Dubai has steadily cemented itself as one of the most-visited tourist destinations in the world. In 2024 alone, more than 18 million tourists visited its shores in search of sun, sea, and an unforgettable experience. This surge in visitors creates a strong market for water sports and rentals.
Year-round operations
Dubai has a subtropical desert climate with weather that is pleasant throughout the entire year. Thanks to mild winters and hot summers, jet skiing is enjoyed by water sports enthusiasts during all four seasons.
Premium coastline
Dubai’s pristine coastline makes it the perfect location for a jet ski rental business. There are a number of destinations that are particularly popular among both residents and tourists:
- Jumeirah Beach: With its beautiful city views, this continues to attract visitors from near and far.
- Dubai Marina: The pristine water and luxury experiences of this destination are a magnet for elite visitors.
- Palm Jumeirah: Locals and tourists flock to this world-renowned landmark.
- La Mer Beach: A hotspot that’s especially popular among trendy locals and tourists.
Government support
Tourism and leisure activities are actively and passionately promoted by the Dubai government. Businesses operating in these sectors may enjoy the benefits of this hands-on approach.
How to start a jet ski business in Dubai
Here are the steps you need to follow to start a jet ski business in Dubai:
Step 1: Plan Your Business
If you want to establish a successful business, you need to have a viable plan in place. A sound business plan not only helps you better understand your target market and competition, but also makes it easier to stay compliant and set goals for growth and expansion.
Do proper market research
It’s important to research the market properly before investing any money into your jet ski rental business. Identify your main competitors, consider various pricing models, and familiarize yourself with the different locations that may be suitable for your business venture. Also decide what type of experiences you’d like to offer such as hourly/daily rentals, guided tours, or high-adrenaline jet ski adventures.
Decide on a legal structure
It’s important to choose the legal structure that’s best suited to your business. Some of the most common options in Dubai include a limited liability company (LLC), sole proprietorship, and partnership. Due to the benefits it offers, including the high level of flexibility, LLCs are often the most popular choices. The legal structure of your business will impact many things, such as your tax responsibilities and future expansion.
Outline business activities
Before moving on to the next step, you need to clearly define all the activities your new business will offer. This will help speed up the licensing process and also help ensure that all regulatory requirements are met.
Step 2: Register Your Business
After you have your business plan in place, you need to register your jet ski rental business with the relevant authorities.
Secure a business name
The name you choose will form an important part of your business’s identity. The Dubai Department of Economy and Tourism (DET) has set out a number of naming rules your business name has to adhere to. It must be one-of-a-kind, free of offensive and religious words, and comply with all local legal requirements.
Apply for initial approval
Before you proceed with setting up your jet ski rental business, you need to approach the DET for initial approval. This approval confirms that the government does not object to any of your proposed business activities.
Draw up and authenticate your MOA
Next, you have to draw up a Memorandum of Association (MOA). It must summarize important information such as the structure of the company, extent of operations, and shareholder information.
Step 3: Secure Your Location and Permits
Where you establish your jet ski rental business will have a direct impact on the long-term success of your business.
Decide on a location
There are many beautiful waterfront locations to choose from in Dubai. Always pick the one that will suit your business best. You’ll need an operating contract or lease agreement in place from the relevant authority to legally operate your business. It’s important to remember that while tourist hotspots may attract a large number of visitors, rental rates are also much higher in these areas.
Secure the required permits
You also need to apply for a range of permits to legally operate a jet ski rental business in Dubai.
These documents include:
- A trade license issued by the DET
- Dubai Maritime City Authority approval (DMCA)
- An environmental permit to ensure compliance with marine and coastal protection regulations.
Step 4: Finalize Legal and Operational Requirements
There’s only one thing left to do after you’ve received your business license and necessary permits: making sure your jet ski rental business complies with the relevant requirements.
Apply for marine insurance
Taking out insurance is a legal requirement when starting a jet ski rental business. A good insurance policy will help protect your business against unforeseen incidents and also increase trust levels with clients. Your insurance plan should include coverage for third-party liability, customer safety, and your equipment.
Remember to register your jet skis
The Dubai Maritime City Authority requires that every jet ski assigned to a business be registered and pass strict safety inspections. Make sure to conduct regular maintenance checks to ensure your equipment is in good condition and complies with all safety regulations.
Ensure crew licensing is in place
You can’t employ any unlicensed instructors or guides for your jet ski rental business. The UAE National Transport Authority (NTA) is responsible for issuing the necessary licensing. Licensed individuals help maintain safety standards and enhance the customer experience.
Submit final documentation
Before you can officially launch your jet ski rental business in Dubai, you need to submit all the required documents to the relevant authorities. Documentation includes Emirates ID and passport copies, your trade license, and your MOA. Once this is concluded, you can go ahead and launch your business.
Best practices for running a jet ski rental business in Dubai
To ensure the long-term success of your jet ski rental business in Dubai, you must make customer service and safety a priority. A short safety briefing will go a long way to help riders feel both safe and confident in the water. While Dubai enjoys year-round good weather, seasonal pricing can help you stay competitive during slower periods.
Always look for ways to add more value to the customer experience. Professional photos, GoPro footage, and guided group tours can all help your business stand out from the competition and boost your profits. Personalized service, well-maintained equipment, and friendly staff can help convert first-time riders into repeat customers.
Frequently asked questions
How to start a jet ski business in Dubai?
The first thing you need to do is conduct market research. After that, outline the activities of your business, decide on a legal structure, and register your business. Choose a suitable location and make sure all permits are in place before launching.
Do I need a license for a Jet Ski in Dubai?
Yes, you need to acquire a trade license as well as DMCA approval. Relevant certifications from the UAE National Transport Authority are also required.
Is owning a jet ski expensive?
You can expect to pay between AED 25,000 and AED 77,000 for a new jet ski. Also prepare for additional expenses related to maintenance, fuel, insurance, and registration.
Are jet skis a lot of maintenance?
Yes. If you want your jet ski to remain in good working order, you need to conduct regular maintenance checks on the body and engine.
About Set Hub
There’s more to starting a jet ski rental business in Dubai than finding a suitable location. Luckily, the Set Hub team has ample experience assisting clients with everything from licensing and permits to banking and ongoing business support. Contact our passionate team if you need any assistance with your business setup in Dubai.