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July 1 Deadline: Influencers Must Obtain Advertising Licenses in UAE

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Starting from July 1, significant changes are coming to the social media and advertising landscape in Abu Dhabi. The Abu Dhabi Department of Economic Development (ADDED) has announced that social media influencers and establishments involved in advertising must now obtain a license to operate legally. Failure to comply with this new regulation can result in hefty fines and even the closure of businesses.

Why This Matters

With the rise of digital platforms, the advertising industry has seen an influx of social media influencers and online businesses. To ensure that all advertising activities are conducted legally and transparently, ADDED has implemented these new regulations. This move aims to professionalize the sector and provide a structured framework for advertising services.

What You Need to Know




Here are the key points about the new regulations:

  • Effective Date: The new regulations come into effect on July 1.
  • Penalties: Operating without a license can lead to fines up to Dh10,000 and may even result in the closure of the business.
  • License Acquisition: Licenses can be obtained through the Tamm platform by accessing the ‘Department of Economic Development Services’ and selecting the desired advertising activities.
  • Fees: The license fee for individuals is Dh1,250, while for companies, it is Dh5,000.
  • Eligibility: Foreigners can also apply for a license if they have an Emirates ID card or a unified number.
  • Government Companies: The regulation also applies to government companies involved in advertising services via electronic platforms.
  • National Media Council Permits: Influencers need to obtain the license from ADDED even if they have existing permits from the National Media Council.
  • Current License Holders: There are currently 543 license-holders practicing advertising services on electronic platforms and social media. This number is expected to increase with the new regulation.

Why You Should Get Licensed

Becoming a licensed influencer or advertising establishment not only ensures compliance with the law but also enhances your credibility and professionalism in the industry. A license can open up new opportunities and partnerships, giving you a competitive edge in the market.

How to Get Licensed

Obtaining a license is straightforward. Simply visit the Tamm platform, navigate to the ‘Department of Economic Development Services’, and select the activities you wish to engage in, including advertising services on e-platforms.

Need Help?

You don’t have to go through the licensing process alone. For help and advice, contact SetHub. Our team of experts is ready to assist you with all aspects of obtaining your license, ensuring you meet all regulatory requirements.